Start 2026 Strong with Ritchie Bros.

The past year brought both growth opportunities and new challenges for equipment owners across construction, agriculture, and transport. Technology continues to reshape machinery, operations, and planning. Major industry events such as bauma and Agritechnica 2025 highlighted equipment that is smarter, more connected, and increasingly strategic.

For fleet owners, one thing is clear: strong results start with strong decisions.

At Ritchie Bros., we continue to invest in technology to improve how equipment is sold, priced, and marketed worldwide. Behind every successful sale, however, is something just as important: people. From inspection experts to local advisors and customer care teams, our platforms are powered by experience.

That’s why businesses around the world choose Ritchie Bros. to help them start the year strong.

A strong year starts with strong fleet decisions

January is a reset. Projects restart. Budgets reopen. Decisions made early often shape the entire year ahead.

Whether you are restructuring part of your fleet, upgrading equipment, or unlocking capital for new projects, selling at the right time –– and with the right partner –– matters.

With Ritchie Bros., sellers start 2026 strong with more demand, more visibility, and more certainty, supported by a global marketplace designed to deliver clear, measurable results. Our platform connects your equipment to the right buyers, at the right time, with outcomes you can plan around.

Demand is there and results prove it

Despite mixed market conditions, seller demand remained strong across regions at the end of 2025.

In the final quarter of 2025, Ritchie Bros. sold 23,270+ industrial assets across EMEA, supported by 15,379 active bidders competing for equipment.

Buyers came mainly from Italy, Spain, France, Germany, and the United Kingdom, highlighting strong cross-border demand for quality used machinery.

Agricultural machinery also performed well. Nearly 2,000 assets were sold, attracting more than 5,600 bidders from Italy, France, Germany, Spain, and Poland.

In transportation, over 1,100 units were sold –– from vans to truck tractors –– drawing 3,800+ bidders, including buyers from Italy, Spain, France, Germany, and the UAE.

These results confirm that well-maintained equipment continues to attract strong international demand.

Read More: A Year in Review: Ritchie Bros.’ 2025 Milestones and Achievements

More choice, more control: selling solutions that fit your needs

Every seller’s situation is different. That’s why Ritchie Bros. offers multiple selling solutions, giving you flexibility and control without compromising reach or transparency.

• Marketplace-E is ideal if you are not in a rush to sell. You set the asking price, while our inside sales specialists actively market your equipment, engage buyers, and negotiate on your behalf. You remain in control, while we help you secure the right outcome.
• When speed and certainty matter most, unreserved auctions offer the fastest route to a guaranteed sale. Your equipment sells on a fixed date, with no reserve and full transparency. Once the hammer falls, the sale is final, and proceeds are paid within 21 days.

Whichever option you choose, you benefit from strong global demand, an international buyer audience, a trusted selling process, and expert support from start to finish. That’s how sellers get more with Ritchie Bros.

Your opportunities to sell at the start of 2026

The first quarter of the year offers multiple opportunities to position your equipment in front of active buyers worldwide. Selling early helps you set your year up for success.

Upcoming events include:

• Plantforce (United Kingdom) – 21 January
• Dubai, UAE – 9 & 10 February
• United Kingdom & Ireland – 11 & 12 February
• Ocana, Spain – 25 & 26 February
• Benelux – 25 & 26 February
• Australia National Auction – 25 & 26 February
• Italy – 4 & 5 March
• Benelux – 11 & 12 March
• Meppen, Germany – 18 & 19 March
• France – 24 – 26 March
• United Kingdom & Ireland – 25 & 26 March
• Dubai, UAE – 30 & 31 March

Start 2026 Strong – with the right partner

Selling equipment is more than a transaction. It is a strategic decision that impacts cashflow, flexibility, and future growth. Partner with Ritchie Bros. to access global demand, choose the selling solution that fits your needs, and move into 2026 with clarity, confidence, and momentum.

Contact us today to appraise your equipment and choose the best selling option to start 2026 strong – and get more with Ritchie Bros.

See also

Case Study: How Ritchie Bros. Middle East delivered under pressure.