The Seller Journey Made Simple with Ritchie Bros.

Selling equipment can feel complex. With Ritchie Bros., it doesn’t have to be. For over 60 years, we’ve helped businesses worldwide turn equipment into cash — efficiently, transparently, and with peace of mind.

From appraisal to final payment, our teams handle every step. Whether you’re selling one machine or an entire fleet, we make the process simple, compliant, and designed to maximise value.

In 2024 alone, Ritchie Bros. supported the sale of more than 780,000 assets — from excavators and trucks to tractors and trailers. That scale gives us unique insight into how to sell heavy equipment quickly and securely.

As explained in our article the hidden engine of heavy equipment sale, much of this happens behind the scenes. Our operations teams ensure every sale runs smoothly.

Curious how the process works?

Take a look at our Seller Journey infographic below to see how we guide sellers from evaluation to proceeds, with optional services that make selling even easier.

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